Zap2it and The Hollywood Mix Team Up to Bring Entertainment News to Socially Connected Fans

“Zap2it has a proven track record of helping new shows launch successfully and we’re especially confident here given our audience’s affinity for the entertainment and celebrity news content Jillian’s show will offer.” Given its deep reach among TV viewers and innovative creative capabilities, Zap2it is a widely-used platform for networks and producers launching new programming.  The site will help to promote The Hollywood Mix in the Los Angeles and Sacramento markets with a custom geo-targeted advertising campaign designed to grab the attention of users and provide key tune-in information. To complement original content produced by its Hollywood-based editorial staff, Zap2it will also feature video content from the show as well as breaking news and interviews. Additionally, the site’s social media team will mount campaigns on Facebook and Twitter to engage entertainment and celebrity news fans nationwide and generate broad interest in the show.
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Hollywood Remembers Top Stylist Annabel Tollman, Dead at 39

“I will miss her friendship deeply; she touched all of those who knew her with a warmth, intelligence, thoughtfulness, beauty and grace.” GALLERY: THR’s 25 Most Powerful Stylists in Hollywood 2013 Born in Brussels and raised between New York and England, Tollman began her career in editorial, becoming the fashion director at Interview Magazine, after which she segued into styling the likes of Mary-Kate and Ashley Olsen, Scarlett Johansson, Liv Tyler and Mariah Carey. Her ability to translate her own old-Hollywood aesthetic onto the modern-day red carpet earned her a legion of fans, the role of spokeswoman for eBay Fashion in 2010 and recognition as one of THR’s 25 Most Powerful Stylists in Hollywood in 2011 . Tollman also had a show in creative development with Bravo.
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